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This program is for you if…
You are a sales representative
Clients say «too expensive», «I will think about it», «not right now» — and you do not know how to answer without pushing or losing the deal.
You are a manager or an entrepreneur
You sell yourself and want to delegate — but fear that without you it all falls apart and revenue drops.
You are building a sales team
You have tried hiring, but the reps never hit the plan — and it is not clear what to change in the system itself.
What changes after the program
BEFORE
- You lose 7 deals in 10 to objections
- With no script you improvise every time
- You have tried hiring — the reps do not sell
- The CRM is an empty spreadsheet nobody keeps up
AFTER
- You handle objections with a system, not instinct
- A ready script for any situation and any client
- A working team: plan, KPIs and control
- The CRM is set up and the pipeline counts conversion
What you can do after the program
Professional tools and personal qualities that stay with you for good
- Spotting the real objection within 30 seconds
- Building scripts for any type of client and product
- Setting up a CRM pipeline and tracking conversion
- Negotiating on price and holding your position under pressure
- Hiring and onboarding reps to a system in two weeks
- Setting KPIs and breaking the plan down by person
- Analysing calls against a quality checklist
- Writing playbooks and a team knowledge base
- Staying calm under pressure and with an aggressive client
- Hearing the other person and steering the conversation without pressure
- Persuading through value, not price
- Delegating sales without fear of losing control
- Giving feedback that develops your team
- Thinking in systems: seeing a process, not a set of actions
- Handling rejection without losing motivation
- Building long-term relationships with clients
Fourteen modules — from first contact
to a sales team
Each module is recorded theory, scripts and a practical assignment with feedback. Move at your own pace.
- Deal stages and the logic of a sale
- How selling differs from negotiating
- Roles and responsibilities in the process
- How to measure the result: the metrics we come back to
- How a client actually makes the decision
- Pains, motives and decision criteria
- Client types and how to adapt to them
- First contact: how not to lose it in ten seconds
- The questions that lead to a sale
- Active listening and capturing needs
- Qualification: who is worth working with
- The language of benefits, not features
- How to show value against the client's need
- Storytelling and case studies in selling
- Real objections and false ones
- A method for handling any objection
- How to avoid arguing and pushing
- Ready answers to the top objections
- «Too expensive»: how to handle it without discounts
- «I will think» and «not now»: getting back into the conversation
- How to build your own answer bank
- Practice on real conversations
- Signals that a client is ready to buy
- Ways to follow up without manipulation
- What to do when a client goes quiet
- Positions and interests of both sides
- How to hold your price and concede properly
- Hard-bargaining tactics and how to defend against them
- Dealing with aggression and complaints
- Winning a client back after a no
- A sales rep's emotional resilience
- Pipeline logic and deal stages
- Setting up the CRM for your process
- Conversion by stage and where it narrows
- A ready-made CRM pipeline template
- The profile and the search for a strong rep
- Interviewing and selection
- Onboarding into sales in two weeks
- A pay system that actually motivates
- Setting the plan and breaking it down
- KPIs that actually work
- Call listening and a quality checklist
- Feedback that actually improves the result
- Regular stand-ups and reviews
- Playbooks and a team knowledge base
- The sales director's role and delegation
- A roadmap for growing sales
- Track 1 — Sales rep: your own sales script for your product
- Track 2 — Manager: a team plan, KPIs and a CRM scheme
- Project presentation and mentor feedback
What you get on the program
A script library
Ready answers to 20+ objections — take them and use them on the call.
A CRM pipeline template
A ready-made structure — stages, fields and deal tracking.
Final project
Your own sales script and team plan, reviewed with feedback.
Certificate
A document confirming that you completed the program — proof of your qualification.
Mentor support
Assignment reviews and feedback on your own deals.
Weekly meetings
A live group format — questions, practice and support.
What you will work with on the program
The tools professionals use — learned through practical assignments
How the program works
Four steps — from enquiry to a finished working tool
You enrol
You choose a plan and send an enquiry. You get access to the free mini-course straight away.
You get access
A link to your account at edu.onstudy.org arrives by email. Study whenever it suits you.
You study and practise
Video, scripts and assignments built on real situations. On the «With a mentor» plan, reviews once a week.
You present your project
You submit a finished script and a team plan, and receive your mentor's feedback and a certificate.
What studying on the platform looks like
Your account, the assignments and the mentor chat — all in one place
Your account
Every module and lesson in one place. You see your progress and can return to the material any time.
Lessons and templates
A detailed written summary and a practical task in every lesson. Templates download right from the lesson — put them to work immediately.
Chat with your mentor
Ask your mentor right from your account — about the material, assignments and deadlines. You can attach a screenshot or a video.
Start free right now
The mini-course «3 techniques for closing any objection»: three short videos and a PDF cheat sheet. Use it today, see the result tomorrow.
- 3 video lessons
- PDF cheat sheet
Your tutors
Sergey Didenko
Founder of the OnStudy learning platform. 12+ years in sales and negotiation: several sales teams built from scratch, more than 5,000 reps and managers trained. On this program he shares a working system rather than textbook theory — only what produces results in practice.
Guest practitioner
The name will be announced before the cohort starts. A practitioner with experience in major deals and complex negotiations.
Guest practitioner
The name will be announced before the cohort starts. An expert in hiring, motivation and scaling teams.
What OnStudy students say
Five-star reviews from our learning platform, about the school’s programmes. The sales cohort is enrolling now — its reviews will appear here too.
“After this lecture I discovered at least five doors into new spaces.”
“Maria, thank you so much for the course — everything is clear, concise, deep and very interesting.”
“I really enjoyed the training! The programme is built so that you constantly feel support and guidance in your work while also gaining the skills to assess your own experiments.”
“Thank you so much for such thoughtful, deep work 🙏”
More reviews are on the student reviews page. Reviews are translated from Russian.
Typical situations we work on
Where the work starts and what solution the programme gives. These are example situations, not the results of specific graduates.
Deals fall through on “too expensive”
Starting point: a manager loses clients on the price objection. Solution: the scripts and answer bank from module 6.
The team misses its plan
Starting point: managers miss the plan and everything rests on the boss. Solution: hiring and the motivation system from modules 11–12.
Deals stall at the proposal stage
Starting point: the pipeline isn’t set up and the bottleneck is invisible. Solution: the CRM pipeline template and a script for the proposal stage.
Seven-day satisfaction guarantee
If within 7 days of starting the program you find it is not right for you, we refund in full — no questions, no paperwork. Just write to support.
Choose your format
Two plans: go through it on your own, or with a mentor, meetings and a project review.
Basic
- Fourteen recorded programme modules
- A script library and a CRM template
- Certificate of completion
- The shared student chat
With a mentor
- Everything in the Basic plan
- A personal mentor who marks your work
- Weekly online meetings with the group
- A review of your final project
- Help with rolling out the CRM
Payment partners
Want to know more?
- The full syllabus of all 14 modules by email
- Free mini-course: «3 techniques for closing objections»
- A no-obligation chat about plans and payment options
Request a call
Get the syllabus
Frequently asked questions
Yes. The program starts with the fundamentals and walks you through step by step, from first contact to closing the deal. No prior experience is required: you learn the system and apply it straight away.
Three to five hours a week on average. The theory is pre-recorded, so you move at your own pace and fit it around your job.
On the «With a mentor» plan, yes: weekly online group meetings, case reviews and feedback on your assignments and your deals.
Once you complete the program and present your final project, you receive an OnStudy certificate of completion.
Yes. Within 7 days of starting you can have a full refund — no paperwork, no awkward questions. Write to support.
Yes — especially if you want to move up to sales director or build a team. Modules 8–14 are devoted entirely to negotiation, hiring and scaling; even experienced sellers find room to grow there.
Ready to sell more — starting this week?
Take away a sales and negotiation system that works without your constant supervision.
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