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AI Specialist 2026: the profession, the automation and the income, built on ChatGPT
ChatGPT, generative AI and automation: a structured course in which you learn to apply AI to real work, to earning more, and to scaling what you do.
About the programme
“A complete guide to artificial intelligence: ChatGPT, generative AI and putting it to work” is a structured course for people who want more than an overview of what AI can do — you learn to use it on real work, to earn more, and to scale what you do.
This is hands-on training. Step by step you will learn to work with ChatGPT, generative models and automation, and to produce copy, analysis, funnels, visual content and complete AI systems for a business.
The course covers everything: from understanding how large language models work and how their answers are formed, through advanced prompt engineering, content at scale, SEO, advertising material and micro-funnels, to automation through Make and Zapier.
You will learn to use AI for marketing, social media, e-commerce, market research, competitor analysis, spreadsheets and data, presentations, images and video — and even to build your own custom GPTs and knowledge bases with RAG.
Separate modules cover automating processes, integrating through APIs, security, defending against prompt injection, and the legal side of working with AI.
You come away not with a pile of tools but with a clear system for putting AI to work: saving dozens of hours a month, producing content faster, converting better, cutting costs, and building processes that scale.
The course suits business owners, marketers, copywriters, managers and specialists who want a step change in what they can get done, and who want to treat AI as an advantage rather than an experiment.
What you will be able to do
From the basics of ChatGPT to building your own AI systems and business automations.
Prompt Engineering
The anatomy of a prompt, few-shot examples and advanced techniques — learn to get what you actually want from a model.
AI copywriting and content
Copy, articles, ad offers, and scripts for video and podcasts — quickly and in the right voice.
Automation with Make and Zapier
Connect AI to your email, forms and social media, and automate the routine and your lead generation.
Generating images and video
Midjourney, DALL·E, Firefly and Runway — visuals, product listings and product photography.
Custom GPTs and knowledge bases (RAG)
Build your own assistants and connect your own data through RAG and the API.
AI funnels and analytics
Micro-funnels, market and competitor analysis, and working with spreadsheets and data.
Programme
21 modules, around 66 hours. Click a module to see its lessons.
- How to work through the course: structure and practice
- A tour of the materials: templates and checklists
- What a large language model is, and what generative AI means
- How ChatGPT arrives at an answer
- The AI landscape and who matters in it
- The ChatGPT interface and what it can do
- Memory and custom instructions
- Projects and team workspaces
- Desktop, mobile and voice
- Deep research and Canvas
- The anatomy of a prompt
- Advanced prompting techniques
- Prompt priming and modifiers
- Zero / One / Few Shot Prompting
- Ask-before-answer and fill-in-the-blank prompting
- Perspective prompting
- Reverse Prompting
- RGC Prompting
- Table-based prompting
- Act-as Prompting
- Practice: building your own prompt library
- Summarising text and video
- Translation and adapting for an audience
- Compare & Contrast
- Working with analogies
- NER: Named Entity Recognition
- Classifying data
- Producing blog posts and articles
- Ad copy and offers
- Video scripts
- Podcast scripts
- SEO and keywords
- Sales copy
- Email drafts
- Content plans and regular formats
- AI funnels and landing pages
- Producing content at scale
- Growing reach without a budget
- Analysing data and charts
- Improving spreadsheets
- Market analysis with AI
- Competitor X-ray analysis
- AI-assisted SWOT analysis
- Assessing how ready a business is for AI
- An introduction to custom GPTs
- Building your own custom GPT
- RAG and knowledge bases
- The GPT Store, and worked examples
- Zapier: automation basics
- Make.com: the interface and how it thinks
- Make.com: email and forms
- Make.com: social media
- Make.com: lead generation
- A tour of the image generation models
- Midjourney: parameters and styles
- DALL·E: the basics
- Adobe Firefly: generative fill
- Photoshop's AI tools
- Product photography: generation and mock-ups
- A consistent look across your product listings
- Runway Gen-1: an overview
- Runway Gen-2: hands-on
- User-generated content and short video
- Using AI responsibly
- Fact-checking and safety
- Copyright and Copyright Shield
- Defending against prompt injection
- The OpenAI API: keys and tokens
- The Assistants API: setup and worked examples
- Playground: working with functions
- Custom functions: worked examples
- Make.com PRO: webhooks and triggers
- Make.com PRO: API integrations
- AI micro-funnels: building and measuring
- Automated funnels with Make and GPT
- Project: an AI system for a business
- Project: an e-commerce product listing
- Project reviews and what comes next
Who the course suits
Business owners and managers
You want to save dozens of hours, cut costs and build processes with AI that scale.
Marketers and social media specialists
You will produce content, advertising and funnels faster, and lift both reach and conversion.
Copywriters and content creators
AI will take both your speed and the quality of your writing to another level.
Specialists getting to grips with AI
You want a proper grounding in AI and to turn it into an advantage.
Price
We will go through the exact terms and any instalment plan on a call after you apply.
- Recordings of every session
- All materials and the prompt library
- Group chat with your cohort
- Everything in Basic
- Live sessions twice a week
- A mentor who checks your assignments
- Case reviews with the cohort
- Everything in Standard
- Two private sessions with Sergey Didenko
- An AI strategy built for your business
Request a place on the course
We will get in touch, walk you through the programme, the formats and the payment terms, and answer your questions.
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