All Programs
Akhmad Bokov
CEO of Iskusstvo Avtomatizatsii and botcreators.ru
Seven years building digital products and four running an IT business. Complex chatbots and systems integration.
Meet your tutor
Training programme
Advertising specialist
Advertising specialist
in Telegram Ads from scratch
You will learn hands-on how to spend a budget well and get the most subscribers and customers out of your advertising. We teach from scratch — no prior knowledge needed.
70+lessons plus practice
$1,400average salary
from scratchno prior knowledge
Our partners
TGStatAgency
OneSpot
eLama
Magnetto
Why this course
A structured course with the emphasis on practice
01
Everything in one place
The course is a step-by-step guide to advertising on Telegram from end to end. You no longer have to hunt down information yourself — everything you need is here.
02
Practice first
After each lecture you do practical work on your own project. If you do not have one, use the ready-made project from the lessons.
- The key metrics on Telegram
- Building a chatbot
- The legal fine print and the rules
- Launching a real campaign
03
Personal support from experts
Throughout the course, mentors answer your questions on each topic. You will not be left alone with a problem — we help you work it out at every stage.
Course tutor
Sergey Didenko
More than 12 years in online sales and marketing. He has built several specialist digital marketing teams and is CEO of his own companies.
12+years in digital
200+businesses and marketers
MSULomonosov Moscow State University
Expertise
- Online sales and marketing
- Building marketing teams
- Running his own companies
Education
Team
Your tutors
For the specialist lessons we invited experienced practitioners who follow where the field is heading.
Olga Degtyareva
CEO of Perspektiva LLC
A specialist in business management and growth, working in marketing and sales.
Resellers
Bonus: videos from our partners
As a bonus we have added training videos from our partners, who lead the Telegram advertising market.
Alexey Varga
Head of media planning, TGStat Agency
Yulia Beketova
Marketing Lead «OneSpot»
Nikita Kravchenko
Evangelist at eLama
Irina Khudyakova
Head of partnerships at Magnetto
The average salary of a paid-ads specialist
$1,400
As more businesses move online, demand for paid-ads specialists who know Telegram Ads is growing sharply.
Freelance marketplaces — Upwork, Freelancer and others — carry plenty of work for specialists who handle Telegram Ads.
Who it is for
Who will find this course genuinely useful
01
Marketers with a narrow specialism
You do well in your corner of online advertising but want to broaden out, grow your career and earn more. Telegram advertising sits right next door and is easy to pick up on top of what you already know.
02
Beginners with no marketing background
Learn Telegram Ads as a new, in-demand profession you can enter quickly. Afterwards you can take on projects or find a job.
03
Business owners and entrepreneurs
We will show you how Telegram Ads works and how to deal with a contractor or agency without being taken for a ride: you will understand the work, the timescales, the cost and the targets.
Practice
Learn the ads dashboard
Learn how to set campaigns up properly, bid within a budget and target an audience precisely — in a real Telegram Ads account.
- Setting up campaigns and bidding to budget
- Precise audience targeting
- Reading the metrics and cutting wasted spend
Community
Group chat
Access to a chat with like-minded people: answers to questions, discussion of assignments, and unlimited conversation with other students and professionals.
We help each other out
Finding our first clients
Sharing results
Programme
Programme
More than 70 lessons. A few of them are shown below.
- What a target audience is, and how to analyse one
- Which to choose: official ads or native placements
- Tools for analysing a channel
- Working with Telemetr
- Working with TgStat
Assignment 1 Assignment 2
- What a media plan is
- What is particular about a media plan for Telegram Ads
- Tools and the numbers that matter
Assignment 3
- The rules for writing an ad
- 100 of the best ad texts, across different industries
- How to write ads that work
- Managing ads, CPM and budget
Assignment 4
Certificate
Your training is confirmed by a certificate
On completing the programme you receive an OnStudy Certificate of Completion, issued by OS Strategy Ltd. (Alberta, Canada), which you can show an employer.
- Programme: “Telegram Ads Advertising Specialist”
- Issued by OS Strategy Ltd., Alberta, Canada
- States the programme volume and your result
Pricing
Pricing
Three ways to take part — pick the one that matches your goals and the support you want.
Basic
$399
- 70 lessons
- Extras: document templates, recorded interviews and how-to guides
- Assignments (without feedback or the Telegram chat)
- A named certificate of completion
Best seller
Pro
$579
- Everything in Basic
- Assignments reviewed by a course mentor
- Access to the private Telegram chat
- A live question-and-answer session
- A printed Certificate of Completion, posted to you
- An extra block on chatbots
- A project review
Mentorship
$1,149
- Everything in Basic and Pro
- Feedback from the course tutor
- Three one-to-one sessions with the tutor
- A final online review of your project
Questions
Frequently asked questions
None in particular — we teach from scratch. You just need to want to learn and to do the assignments; the course covers the rest.
The theory lessons are pre-recorded, so you take them whenever suits you and at your own pace. The course fits comfortably around work, study and family life.
Yes. On the Pro and Mentorship plans, mentors and the tutor stay with you: they answer questions, review assignments and help you through the difficult parts.
On average students spend three to five hours a week. The pace is yours to set.
By bank card, by instant payment, or from a company account by bank transfer. Ask our support manager for details and we will help you arrange it.
Get the full programme and a consultation
- The full 70-plus-lesson programme sent to your inbox
- Help choosing the plan that fits your goals
- A free consultation, no obligation
Request a consultation
Who teaches this programme
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