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“Into the Art World”
from your first steps to your own exhibition
A free online course on how to sell your work for20 000 €.
Three reasons to take this course
Video lessons
The essentials an artist needs to know about how the art world works.
Feedback
The chance to put a question to an art curator.
Bonuses and gifts
Useful materials, yours at no cost.
Worth $120Register for the course and also receive five expert resources for artists
“Five steps to the prices you want for your work”
“The six people who matter in the art world”
“The four best ways for artists to promote their work”
“A plan for breaking into the international art world”
“The venues that carry weight: museums and auction houses”
This course is for you if you are
An artist starting out
You dream of a first exhibition, you visit galleries, and you cannot see why other people's paintings hang there while yours gather dust in the studio.
An academically trained artist
Commissions have hit a ceiling, you want freedom, contemporary work, and prices at a higher level.
An experienced artist
You have exhibited before but have no system and no sense of what comes next — though you remember the elation and the attention.
A designer or illustrator
You come from another field and want to enter the art world, move from commissions to your own practice, and charge more.
Programme
Four lessons, from how the art world works to a strategy for selling at €20,000.
- How the course is structured
- The topics we will cover
- The main steps an artist can take towards selling work at €20,000
- Why a career in contemporary art is worth having
- What makes an artist succeed: personality, good work, and a plan for getting seen
- What is holding your career back
- What the art world offers an artist, and how to become visible
- What goes into your set of documents, and why it matters so much
- How prices are set, and how to work out what your work is worth
- How to sell your work at a high price
- An artist's development strategy
- How to sell your work at €20,000 within 12 months
Maria Hiltunen-Sedoshenko
- Art manager and independent curator
- Author of more than seven major courses on art history, the art market and psychology
- More than 2,000 one-to-one consultations in five years
- Previously at: Phillips auction house, 11.12 Gallery, Winzavod
- Has worked with artists at Russia's leading venues: MMOMA, DaMoscow, Cosmoscow, Blazar, Art Russia
Start your way into the art world
You are at point A
Sign up for our free online course and take the first step towards point B.
- You are a recognised artist with your own audience and professional standing, exhibiting in a museum
- You sell work at €20,000 and above, and attract funding from the state and from business
- You move in a closed world of auctions, private views, art fairs and dinners with collectors
- You are part of a community of like-minded creative people and artists
What our students say
What our graduates say
Your way into the art world
Leave your contact details for instant access to the online course.
Register for the free course
- Four video lessons on how the art world works
- Feedback from an art curator
- Five expert resources, free
Fill in the form to get access
Who teaches this programme
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