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immediate
How to sell your work
for 20 000 €
In six days you will build your own strategy for entering the art world — from first steps through to your own exhibition and sales.
Over six days on this mini-course we will:
One clear step a day. By the end you will have a strategy and a full set of artist's documents.
Understand how contemporary art and the art world are put together — how it works and who makes the decisions.
Work out how prices are set in the art market, and what your work is actually worth.
Settle on your medium and your artistic message — the thing that makes an artist recognisable.
Put together a personal development strategy for you as an artist, step by step and shaped to your goals.
Learn networking and the tools of promotion in the art world and online.
Prepare your set of documents: portfolio, CV, bio and artist statement.
What you get
Video lessons
The essentials an artist needs to know about how the art world works.
Feedback
The chance to put a question to an art curator.
Bonuses and gifts
Worth $120, and yours at no cost.
Who will get the most from this
Artists who know the basics
You have a reasonable grasp of the art world but cannot see how to reach decent prices and make a name for yourself.
Designers and illustrators
You want to move from commissions to your own practice, enter the art world and charge more for your work.
Experienced artists
You have exhibited before but lack a system and a sense of what to do next to sell at higher prices, more consistently.
Maria Hiltunen-Sedoshenko
Art manager and independent curator, author of more than seven major courses on art history, the art market and psychology. She has given more than 2,000 one-to-one consultations over five years. Previously at: Phillips auction house, 11.12 Gallery, Winzavod. She has worked with artists at Russia's leading venues — MMOMA, DaMoscow, Cosmoscow, Blazar, Art Russia.
Programme
Six days, from how the art world works through to a full set of documents and a strategy for selling at €20,000.
- How the course is structured
- The topics we will cover
- The main steps an artist can take towards selling work at €20,000
- The foundations of contemporary art
- What is current, and where the art market is heading
- Real prices, and the phenomenon of the artist
- Why contemporary art specifically
- What makes up a price in the art world
- The mythology around an artist
- What to do to raise your prices, and what a work is really worth
- Learning to price your own work
- How to find your medium and your artistic message
- What makes an artist recognisable
- How to build your strategy step by step
- How recognition works, and the tools nobody talks about
- Networking as a skill, and the thing that makes the difference
- An artist's world as a platform for promotion online
- Which documents an artist needs, and why it is time to have a name
- Portfolio and CV
- Bio and artist statement
What people say
Hundreds of artists have taken their first step into the art world with us.
Your way into the art world
Leave your contact details for instant access to the online course.
Register for the free mini-course
- Six days of video lessons on how the art world works
- Feedback from an art curator
- A complete set of artist's documents
Fill in the form to get access
Thank you
Access will arrive in your inbox. See you in the art world.
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Common questions about the mini-course
Yes. It normally costs $120, and access opens as soon as you register.
Artists who already have a reasonable grasp of the art world but cannot see how to reach decent prices and make a name for themselves.
Six days of video lessons — one clear step a day. Access is immediate and you watch at your own pace.
A strategy for entering the art world and a full set of artist’s documents.
Maria Hiltunen-Sedoshenko, art manager and curator.
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