Guest speakers

Practitioners who teach individual topical sessions in OnStudy programmes: lawyers, a gallery director, marketers, a photographer, a PR specialist and experts in art logistics and Telegram advertising. The core tutors of each programme are in the Tutors section.

Programme

The art market and an artist’s career

Topical lessons in Into the Art World 2.0, An Artist’s Art Manager and Selling and Promoting Art for Artists.

Maria ShashkinaTrend analyst and marketerLessons “Trend analysis in art” and “Social media marketing for artists”Into the Art World 2.0 · An Artist’s Art Manager · Selling and Promoting Art

Marina ShepelskayaUS immigration attorneyLesson: “The US talent visa”Managing attorney and founder of Shepelsky Law in New York. In practice since 2002–2003; admitted to practise before the US Supreme Court since 2018. shepelskylaw.comInto the Art World 2.0 · An Artist’s Art Manager · Selling and Promoting Art

Alexander KarlyavinDirector of VS GalleryLesson: “NFTs and digital art”VS Gallery is Russia’s first gallery of phygital art. Snob, 2023 (in Russian)Into the Art World 2.0 · An Artist’s Art Manager

Igor SlozhenkoFounder of ArtPochtaLesson: “Shipping and logistics in the art world”ArtPochta ships artworks to 225 countries. artpochta.ru (in Russian)Into the Art World 2.0 · An Artist’s Art Manager · Selling and Promoting Art

Natalia PolyakovaLawyerLesson: “Intellectual property and art”Into the Art World 2.0 · An Artist’s Art Manager · Selling and Promoting Art

Kirill VoinovDocumentary photographerLesson: “Photographing your work”Published in The Village, Afisha, Wonderzine and Inc. Russia; teaches at the Photoplay photography school. photoplay.ru (in Russian)Into the Art World 2.0 · An Artist’s Art Manager

Alexandra AdaskinaPR specialist in the cultural sectorLesson: “An artist’s communications campaign”Ran PR for the exhibition “Flights over Time. A Play about the Shterenbergs” at the Maslovka Artists’ Town in Moscow. maslovka.org (in Russian)Into the Art World 2.0 · An Artist’s Art Manager

Anna PakhomovaMarketer, social mediaLesson: “15 ways to promote yourself on Instagram”Selling and Promoting Art

Advertising in Telegram

Experts on the Telegram Ads Advertising Specialist programme.

Akhmad BokovFounder of Iskusstvo Avtomatizatsii and BotCreators.ruComplex chatbots and systems integrationRuns an IT company with a team of more than 30 people; an aviation engineer by training. Sostav (in Russian)Telegram Ads Specialist

Olga DegtyarevaCEO of Perspektiva LLCBusiness management and growth, marketing and salesTelegram Ads Specialist

Bonus: videos from the programme’s partners

Leaders of the Telegram advertising market recorded training videos for students.

Alexey VargaHead of media planning, TGStat AgencyVideo from a programme partnerComments on the Telegram advertising market for industry media. Sostav, 2024 (in Russian)Telegram Ads Specialist

Yulia BeketovaMarketing lead, OneSpotVideo from a programme partnerContent marketing and Telegram Ads expert; has worked with Tinkoff, Askona, M.Video and La Roche-Posay. OneSpot blog (in Russian)Telegram Ads Specialist

Nikita KravchenkoEvangelist at eLamaVideo from a programme partnerAt eLama since 2017 and in paid traffic since 2012. Has spoken at the National Advertising Forum, RIF, Reconfa and the Surovy Piterskiy forum. eLama blog (in Russian)Telegram Ads Specialist

Irina KhudyakovaHead of partnerships, Magnetto.proVideo from a programme partnerSpoke at the Okhvat 2.0 conference on promoting a business with Telegram Ads. Magnetto channel (in Russian)Telegram Ads Specialist

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